Online giving has become essential for any fundraising organization today. Whatever the purpose behind an organization, the donors they are trying to reach expect to be able to learn about its mission online, and to use their credit card to donate online as well. Besides the convenience for donors and the reduced administration for organizations, one non-profit credit card processor found online donations were 30% to, in some cases, over 600% higher on average than offline giving.
 
A demo of Standard BTG's progressive iBuild Online Fundraising Software is now online. This demo shows a small church renovation, and allows users to see both the inside and outside of the church with a short tour. Test donations can be made to see how the graphics are updated, and the donations can be reset at any time. Click here for more information about the iBuild Online Fundraising Demo.
 

Project Heartwood, created with the iBuild Online Fundraising System, has been set up as a demonstration on this site.

Visit it here to see how the software has been used to show the apartments and the fundraising progress.
 

Show donors the vision and progression of your fundraising project with fully interactive 3D over the Internet. Use walkthroughs and overhead views to show the project in fine detail and the big picture. Get donors involved by making the project tangible and accessible. Accept donations online in realtime and show the fundraising progress as parts of the project are payed for. Contact us to talk about how 3D Interactive Fundraising Online can benefit your organization.
 
Project Heartwood is now live on the net. This $10 million affordable housing project is seeking to raise almost $3 million through donations. The fundraising progress is shown using the iBuild Fundraising System, at http://www.heartwoodplace.ca/onlinebuild, and donations can be accepted online too. The software developed by Standard BTG Inc. is being used to show each apartment and 10 separate areas in each where donations are applied. There is also an exterior view that shows a lighted apartment window for every complete apartment!
 
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For a website to foster community, it must be visited often and provide ways for the visitor to interact with the host organization. The greatest tool for encouraging visitors to return often is fresh, useful content that is updated often.  Effective websites step beyond up-to-date content and provide for two-way communication through forums, surveys and ways for visitors to customize their experience of the website.

Online consumers are much more demanding of organizations and can afford to be.  There are many websites competing for their attention and capturing their interest requires creativity of content that weaves your site into their lives and proves your organization’s relevance.

However, no matter how effective your website is in engaging visitors, you must help visitors reach your site in the first place.  eMarketing is a powerful tool in creating organizational profile, product marketing, and developing client / prospect interactivity.  eMarketing is also more targeted, less costly, and quicker to implement than traditional marketing channels when done properly.  Standard Business Technology Group will work with you to develop an online marketing strategy designed to suit the needs of your organization.
 
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